In crafting the brand identity for SALT, a speculative skincare brand that embodies the essence of calm and casual, my inspiration was drawn from the soothing ambiance of the California coast. The colors selected are a homage to the laid-back energy and natural tones, capturing the tranquility and organic beauty of the coastal environment. The focus on clean ingredients and simplicity mirrors the purity of the ocean waves.

With a minimalist approach, SALT places emphasis on a single, meticulously curated product, reflecting my belief that skincare should be straightforward, effective, and effortlessly integrated into one's routine. If I were to envision and create a skincare brand, SALT encapsulates my commitment to combining aesthetic appeal with a dedication to clean, uncomplicated ingredients, offering a touch of the California coast in every skincare ritual.

My Role: Brand Identity, Graphic Design, Art Direction, Packaging Design