Panera Bread: Spec Shoot

I had the unique opportunity to spearhead a specialized spec shoot project centered around the iconic brand, Panera Bread. Collaborating with a talented local team in Los Angeles, which included a skilled prop stylist, food stylist, and photographer, we embarked on a mission to capture the essence of Panera's brand identity through our lens.

This project involved meticulous planning and coordination to ensure that every aspect, from vision to color schemes, aligns seamlessly with Panera Bread's established branding. Together, we crafted a visual narrative that not only complemented but enhanced the brand's ecosystem. This endeavor showcases my ability to translate brand identities into compelling visual stories, a testament to the collaborative and creative spirit that defines my approach as an Art Director.

My Role: Art Direction

Photos by Erica Allen