ABOUT THE BRAND While working at UCLA and in private practice as a doctor, the founder realized the limited access to mental healthcare. Patients either needed to pay a lot for care or have to jump through hoops to find mental healthcare in their insurance network or wait weeks to months for an appointment. Remedy was born in July 2020 to give everyone access to excellent, affordable, personalized mental health medication care.

STRATEGY With a bright salmon and light blue color, the brand embodies a feeling of freshness and fun in the often stale medical space. The branding has a flexible system that offers multiple color combinations, keeping the identity fresh across seasons and trends.

My Role: Brand Identity, Graphic Design, Custom Illustrations, Email Newsletters