Senreve is a luxury D2C handbag brand built on the belief that women are multifaceted and can have it all—no compromises necessary.
Job Title: Creative Lead | My Role: Creative Direction, Photo Production, Creative & Brand Strategy, Graphic Design, Campaign Direction
PRODUCT LAUNCH / NEW COLORWAYS
Mini Aria Elevee
I created the concept and led the creative direction for the Mini Aria Elevee handbag collection campaign. Drawing inspiration from the natural beauty of the California landscape, I developed the theme "Coastal Spring" to highlight the collection’s organic colors and textures, aligning perfectly with the launch during the spring months. I managed the entire creative and production process, from sourcing and hiring photographers, makeup artists, stylists, and models to scouting locations, all while ensuring the shoot remained within budget. This approach allowed me to maintain creative consistency and deliver a visually compelling campaign that captured the essence of the season.
BRAND IDENTITY & CREATIVE DIRECTION
Branding + Photo Guidelines
I developed brand guidelines and photo direction styling guidelines to establish a cohesive visual identity across platforms for Senreve. Understanding the brand's need for structure, I designed these guidelines to align with its core ethos of female empowerment and femininity. This ensured a consistent and empowering brand image that resonated with its audience while enhancing visual cohesiveness across all marketing channels.
CREATIVE DIRECTION
Digital & Email Graphics
As Creative Lead, I provided strategic briefs and creative direction to designers, ensuring that email designs and website modules were developed with both visual impact and business objectives in mind.
