ABOUT THE BRAND Cebo was a quaint, small-footprint restaurant in Upstate, New York, focusing on working with local farmers while serving up comforting eats and delicious cocktails.

STRATEGY Cebo is another word for “feed” in Spanish, being a direct representation of what Cebo’s owners hoped to achieve when they arrived in Upstate New York. With the goal of nourishing the local community with a unique menu, a re-brand meant acknowledging the name's historic roots while bringing a pop of fun to the often quiet, desolate street it was located on.

With the physical space of the eatery being full of dark woods and edison light bulbs, the brand identity needed to match its cozy, laid back vibe. Bringing dark green and a calm beige color into the mix leaves those searching for a bit of warmth in the middle of winter right at Cebo’s doorstep.

My Role: Brand Identity, Graphic Design, Menu Design