Everytable launches new recipes every month but the real gains are made when we launch new product lines and add layers to our menu. As the leading creative, I consistently played a pivotal role in crafting the visual narrative for each menu launch, overseeing the end-to-end creative process. My responsibilities extended beyond the realms of design to strategic thinking, where I meticulously aligned the creative vision with launch timelines, product specifics, and overarching menu strategy.

From digital platforms to in-store touchpoints, my role encompassed the creation of a cohesive and visually striking look that not only captured the essence of each menu launch but also resonated with our diverse customer base. The success of each launch was not just a measure of its visual appeal but also a testament to the strategic approach I employed, ensuring that the creative elements seamlessly integrated into the overall marketing strategy.

My Role: Art Direction, Graphic Design, Store Marketing Strategy, Lifecycle Marketing, Packaging Design